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  • sdl_news_brain 2012-05-22

    Design for Japanese Brain

    The Japanese Magazine Brain invited SDL to design the cover for June 2012 issue.

    The theme Cherry Pink was interpreted by a photograph of a sample neon sign made for Moderna Museet in Stockholm. The unique typeface is called MM Gridnik and is a special version of Wim Crouwells original typeface from the 1960s. It consists of two words JA (yes) and NEJ (no). We stare at these words everyday and believe its what design boils down to. To make decisions. For yourself and for your clients.