Absolut Vodka/Pernod Ricard

ABSOLUT VODKA is one of the most well-known vodkas in the world, the third largest brand of alcoholic spirits and is sold in 126 countries. SDL has been working on several projects exploring the brand.

Stockholm Design Lab was given the responsibility to redesign the iconic Absolut bottle. After exploring future design possibilities, a careful design process started. Every detail of the iconic bottle was given special attention. Bottle design, glass thickness, embossing, debossing, typography, illustrations, paper, paper seal, cap, e.t.c.

ABSOLUT