It has been 13 years since Björn Kusoffsky developed the visual identity for Åhléns. We are now very excited to having re-bonded with Åhléns. Our work has focused on revitalizing the visual identity, creating a consistent expression throughout all communication channels. The work also includes a new concept for their range of private label products, in-store communication as well as developing a distinct identity for Åhléns Klubb. In addition to this we are also working on a new retail project in cooperation with TEA.