Biennale di Venezia
The Venice Biennale is the worlds most exciting visual arts event that takes place once every two years in Venice, Italy. The 53rd International Art Exhibition, curated by Daniel Birnbaum, comprised works by over 90 artists from all over the world.
The assignment was to create a new strong visual identity that would communicate the theme‚ Making Worlds. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest.
The design concept for‚ Making Worlds‚ is a graphic language with a visible connection to the world, that stands strong and clear in its own communication. We combined elements from something truly universal‚ all the flags of the world‚ and created something new. The making of worlds with abstract forms.
How successful the outcome was in the market: The 53rd International Art Exhibition closed on Sunday 22nd November with a record number of visitors: 375,702 visitors (319,332 in the previous edition, increase of 18%) with an average daily visitor number of 2.223. Exceptional media coverage: 5,868 accredited journalists (5,691 in the previous edition), and 104 television channels from around the world. Extraordinary presence of young audiences and students, totalling 132.185. The 53rd Exhibition saw the participation of an unprecedented number of national entries (77) and collateral events (44).