Cubus has been part of the Varner Group since 1989, offering fashion for women, children and men. With over 150 stores in Norway and a recent expansion into new markets, among them Sweden, Cubus is becoming an important player in northern Europe.
In order to meet new challenges in a fast-changing marketplace, Stockholm Design Lab, together with TEA, were assigned in 2007 to re-position the brand. The work resulted in a new corporate identity, a new advertising concept and a completely new retail concept.
In November 2008, the first result of this assignment can be viewed at the Cubus flagship store on Karl Johan in Oslo. At the same time the advertising campaign will run with TV-commercials and print in all markets.
This project is a result of SDL/TEA multidisciplinary work in retail.
TEA, Thomas Eriksson Architects
Elsa Lokrantz, Director
Eric Broms, Photography
Lisa Lindqwister, Stylist