Filippa K is a rapidly growing Swedish fashion label. The company is based in Stockholm and has profile stores in Denmark, Belgium, Finland, Germany, the Netherlands, Norway and Sweden.
The new concept Filippa K Ease is all about respite and well-being. The collection is soft, comfortable and stylish.
Stockholm Design Lab has created a logotype/symbol in the shape of an abstract morphing flower, that is applied on bags, postcards, labels, and shown on in-store screens. In collaboration with producer Mokira, an electronic music CD was also put together to enhance the concept.