Filippa K is a rapidly growing Swedish fashion label. The company is based in Stockholm and has profile stores in Denmark, Belgium, Finland, Germany, the Netherlands, Norway and Sweden. In connection with the introduction of a new underwear line, the company wanted a packaging and merchandising concept that stood out and challenged the norm.
Stockholm Design Lab created an unusual package in the form of a reusable nylon bag with a simple, understated design. The idea was to fulfil the three main criteria of originality, functionality and added value for the customer.