Helly Hansen

Helly Hansen has produced quality outdoorware since 1877. Helly Hansen is the world´s largest baselayer brand. Baselayer is the company´s biggest category.

Assignment
To produce a innovative and sustainable new packaging solution for the four baselayer products: Warm, Dry, Wool and One.

Solution
SDL designed a solution that:
–Attracts from a distance on the shelf
–Guides the customer to choose the right baselayer product
–Confirms the customer choice and drives sales
–Is easy to handle both for sales staff and customers

Result
The packaging has been greatly appreciated and will be introduced to the market by winter season 2012.