SAS

Scandinavian Airlines is part of the SAS Group, the fourth largest airline group in Europe.

Since 1998, Stockholm Design Lab has been involved in the creation and development of a comprehensive design program for SAS. It covers graphic identity, various product concepts, aircraft exteriors, cabin design, in-flight materials, signage and a lounge concept.

The SAS corporate identity takes its inspiration from all that is quint- essentially Scandinavian. It embodies simplicity, functionality and an informal yet stylish approach.

Project partners:
TEA, Thomas Eriksson Architects