Museum, art gallery, tasting room, meeting-place, bar, restaurant and open-air café. On May 24, Spritmuseum opens at Galärskjulen on Djurgården in Stockholm, with three exhibitions intended to entertain and provoke. Vin & Sprithistoriska Museet has changed its name to Spritmuseum and moved to new quarters. Beyond that, nothing is the same. The Absolut Art Collection that has never been exhibited in Sweden with works by artists like Damien Hirst, Rosmarie Trockel, Ed Ruscha and Linn Fernström, will be part of the new museum.
Stockholm Design Lab has been working with the project since 2009 and started by developing a whole brand platform for the new musuem. The ambition is to create a new smart cultural institution on the same level as the most prominent ones in Stockholm. The project consists of naming, brand identity including everything from signage program, restaurant menues and books to physical environments and communication. The identity is based on the content in the museum – transparency, liquid, history – spirit. The shape of the building forms the symbol of the museum – a cocktail glass. Cheers!