Stadium

Norrköping-based Stadium AB, the largest sporting goods retailer in Scandinavia, is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment.

Stockholm Design Lab, together with TEArk, got the assignment during fall 2005 to further develop Stadium’s corporate identity, including the next level of Stadium stores concept.

The first result of this assignment is stadium’ s new, 32 000 sq.m, distribution center situated outside Norrköping. During spring 2007 Stadium’ s brand new flagship store will open outside Gothenburg, where the new store design and the new corporate design will materialize.

Project partner:
TEA, Thomas Eriksson Architects