Vin&Sprit

The V&S Group is one of the world’ s ten largest alcoholic beverage companies, with distribution in more than 125 markets. The Group’ s ABSOLUT brand is the third largest premium liquor brand in the world.

Stockholm Design Lab has created a corporate identity program and interiors for a new head office in Stockholm. The overall objective is to present a uniform identity for the various subsidiaries and business units of the V&S Group. This is achieved by creating a powerful identity based on a rich palette of colors, pictures and graphic elements with associations to V&S products and inspired by the world of beverages and sensual pleasure. The identity program also provides a simple and systematic way of handling the Group’ s complex brand structure.

Project partner:
TEA, Thomas Eriksson Architects