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  • sdl_news_hemtex 2010-08-27

    New identity for Hemtex

    On August 26th 2010, Hemtex launched a new flagship store at Götgatan in Stockholm. Stockholm Design Lab together with TEA have developed a whole new visual identity, webb and an updated retail concept for the brand and have also been deeply involved in the new assortment strategy. After vast research with the customers, Hemtex is now focusing on a younger target group with a modern, inspiring and praiseworthy concept. Hemtex history, Swedish textile heritage together with knowledge and creativity have been important inspiration in the extensive work. The new concept supported by an advertising campaign will be rolled out from now on.

    See the new identity here.