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    KDDI
    A simple idea creates a ripple of designs

    We approach all projects, regardless of their size, with the same passion for good design. Our work for Japanese mobile phone brand au by KDDI clearly shows our conviction that a simple idea can produce a striking design. Our solution for the smartphone cover design was based on the concept of sound waves – or ripples on a pond if you would prefer – where the camera is the point of origin. And so the phone is reflected in its own cover, and hence, each of the 20 different covers become unique.