21 November, 2016

New client: Hansot

We are extremely proud and excited to say 여보세요 and welcome to our new client Hansot, Korea’s number 1 dosirak take-out restaurant company in Korea.  

Hansot introduced the ’take-away’ concept to Seoul and Korea already back in 1993 when its first 26m2 restaurant was opened, and has since then grown to franchise approximately 700 restaurants and established itself as a leader in Korean food culture and in the rapidly growing HMR (Home Meal Replacement) market. HMR is a substitute to Ready-to-Eat or Ready-to-Cook meals for traditional home-cooked meals and is due to demographic changes seeing vast growth and the competition is intense. Korea’s annual dosirak market size is approximately worth staggering KWN 2,000,000,000,000 / SEK 15,000,000,000.

Hansot’s successful strategy has been to offer dosiraks at low prices using high-quality ingredients, and with a ’Good hearted management’ approach Hansot has built trust with its franchisees to the degree that 1/3 of them operate for more than 10 years and some are even handed down to the next generation.

SDL are working holistically with strategy and design on an ambitious brand transition programme for Hansot. We can’t wait to tell you more and present our work in the new year.


News from the Lab

8 November, 2017

Cover design for 56th issue of the Golden Egg Award book

6 November, 2017

Wallpaper* Design Talks

Are you in Bangkok? Björn Kusoffsky will speak at Wallpaper* Design Talks on Thursday, 9 November 2017, at the Park Hyatt in Bangkok. See you there!

22 September, 2017

Designers (UX/UI) wanted

We are currently looking for Designers with strong digital UX/UI focus who want to join our multidisciplinary design team in Stockholm.

22 September, 2017

Senior Designer wanted

We are currently looking for a Senior Designer who wants to join our multidisciplinary design team in Stockholm.

28 August, 2017

SDL featured in Novum

We got featured in the September issue of Novum magazine.

14 June, 2017

Perniclas Bedow has interviewed SDLs Björn Kusoffsky for the podcast Grafisk Design.

12 May, 2017

New work for Universal Music. Ted Gärdestad, Signerat Peter Nordahl.

We have had the pleasure visualising the remastering of TED GÄRDESTAD, one of Swedens most acclaimed recording artists. The music is recomposed by Norrköpings symphony orchestra and conducted by Peter Nordahl.

10 May, 2017

Silver Egg for Market Art Fair

Our work for Market Art Fair was awarded a Silver Egg at the annual Golden Egg awards hosted by the Swedish Association of Communication Agencies. The competition was first arranged in 1961 and is today Sweden’s oldest, largest and most prestigious award for the communication industry.