21 November, 2016

New client: Hansot

We are extremely proud and excited to say 여보세요 and welcome to our new client Hansot, Korea’s number 1 dosirak take-out restaurant company in Korea.  

Hansot introduced the ’take-away’ concept to Seoul and Korea already back in 1993 when its first 26m2 restaurant was opened, and has since then grown to franchise approximately 700 restaurants and established itself as a leader in Korean food culture and in the rapidly growing HMR (Home Meal Replacement) market. HMR is a substitute to Ready-to-Eat or Ready-to-Cook meals for traditional home-cooked meals and is due to demographic changes seeing vast growth and the competition is intense. Korea’s annual dosirak market size is approximately worth staggering KWN 2,000,000,000,000 / SEK 15,000,000,000.

Hansot’s successful strategy has been to offer dosiraks at low prices using high-quality ingredients, and with a ’Good hearted management’ approach Hansot has built trust with its franchisees to the degree that 1/3 of them operate for more than 10 years and some are even handed down to the next generation.

SDL are working holistically with strategy and design on an ambitious brand transition programme for Hansot. We can’t wait to tell you more and present our work in the new year.


News from the Lab

28 June, 2018

Forward Festival

Björn Kusoffsky will speak at Forward Festival, 5 June 2018, taking place in Hamburg.

1 June, 2018

Beckmans College of Design Development Scholarship by Stockholm Design Lab

Awarded to Marcus Nystrand. For an interesting exploration of a topic. For investigating, asking questions and trying to find answers. For implementing an ambitious project of design, through technical crusades and quantitative research, in order to make it available to others.

7 May, 2018

Björn Kusoffsky Keynotespeaker at Grafist 22

8 November, 2017

Cover design for 56th issue of the Golden Egg Award book

6 November, 2017

Wallpaper* Design Talks

Are you in Bangkok? Björn Kusoffsky will speak at Wallpaper* Design Talks on Thursday, 9 November 2017, at the Park Hyatt in Bangkok. See you there!

22 September, 2017

Designers (UX/UI) wanted

We are currently looking for Designers with strong digital UX/UI focus who want to join our multidisciplinary design team in Stockholm.

22 September, 2017

Senior Designer wanted

We are currently looking for a Senior Designer who wants to join our multidisciplinary design team in Stockholm.

28 August, 2017

SDL featured in Novum

We got featured in the September issue of Novum magazine.