21 November, 2016

New client: Hansot

We are extremely proud and excited to say 여보세요 and welcome to our new client Hansot, Korea’s number 1 dosirak take-out restaurant company in Korea.  

Hansot introduced the ’take-away’ concept to Seoul and Korea already back in 1993 when its first 26m2 restaurant was opened, and has since then grown to franchise approximately 700 restaurants and established itself as a leader in Korean food culture and in the rapidly growing HMR (Home Meal Replacement) market. HMR is a substitute to Ready-to-Eat or Ready-to-Cook meals for traditional home-cooked meals and is due to demographic changes seeing vast growth and the competition is intense. Korea’s annual dosirak market size is approximately worth staggering KWN 2,000,000,000,000 / SEK 15,000,000,000.

Hansot’s successful strategy has been to offer dosiraks at low prices using high-quality ingredients, and with a ’Good hearted management’ approach Hansot has built trust with its franchisees to the degree that 1/3 of them operate for more than 10 years and some are even handed down to the next generation.

SDL are working holistically with strategy and design on an ambitious brand transition programme for Hansot. We can’t wait to tell you more and present our work in the new year.


More news from the Lab

2 March, 2017

Greg Brown joins the Lab

Greg joins our team as Digital Director. Working professionally since the late nineties, Greg brings experience from a variety of design, brand strategy and communication fields. With a focus on interaction, UX and experience design, he has worked with agencies in both Sweden and UK with clients such as the BBC, adidas, H&M, Toyota, Orange, BMW and IKEA. More recently he’s been working with IoT and wearables for startups and global brands.

2 March, 2017

Dennis Friberg joins the Lab

Dennis Friberg joins Stockholm Design Lab as a Junior Project Manager. Dennis comes with a large passion for Design with a capital D and enjoys being the spider in the web – keeping tabs on projects as well as the latest trends.

6 February, 2017

Nina Granath in the Guldägget jury

We are proud and happy to announce that our creative director, Nina Granath, is the head of this year's Guldägget jury in the packaging and identity design categories.

23 November, 2016

SDL @ MindTalk in China

Björn Kusoffsky is invited to China for a week-long tour, starting November 27th, to give lectures and workshops in Shanghai, Nanjing and Shenzhen. MindTalk, the creative equivalent to TedTalks, is curated by TOPYS.