Stockholm Design Lab develops Volvoʼs iconic Ironmark
We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.
Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.
It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.
We now look forward to continuing our exciting and creative relationship with Volvo.
Projekt partner: Trollbäck + Company
2 March, 2017
Greg Brown joins the Lab
Greg joins our team as Digital Director. Working professionally since the late nineties, Greg brings experience from a variety of design, brand strategy and communication fields. With a focus on interaction, UX and experience design, he has worked with agencies in both Sweden and UK with clients such as the BBC, adidas, H&M, Toyota, Orange, BMW and IKEA. More recently he’s been working with IoT and wearables for startups and global brands.
2 March, 2017
Dennis Friberg joins the Lab
Dennis Friberg joins Stockholm Design Lab as a Junior Project Manager. Dennis comes with a large passion for Design with a capital D and enjoys being the spider in the web – keeping tabs on projects as well as the latest trends.
6 February, 2017
Nina Granath in the Guldägget jury
We are proud and happy to announce that our creative director, Nina Granath, is the head of this year's Guldägget jury in the packaging and identity design categories.
23 November, 2016
SDL @ MindTalk in China
Björn Kusoffsky is invited to China for a week-long tour, starting November 27th, to give lectures and workshops in Shanghai, Nanjing and Shenzhen. MindTalk, the creative equivalent to TedTalks, is curated by TOPYS.