28 August, 2014

Stockholm Design Lab develops Volvoʼs iconic Ironmark

We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.

Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.

It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.

We now look forward to continuing our exciting and creative relationship with Volvo.

Invitation for the new XC90 launch event and new business cards for Volvo Cars

Projekt partner: Trollbäck + Company


More news from the Lab

27 June, 2016

Summer tip! Eames at Bildmuseet.

If you find yourself close to Umeå this summer there is an ongoing exhibition about Charles and Ray Eames at Bildmuseet.

12 May, 2016

Eurovision 2000

There is a Eurovision craze at the moment in Stockholm which reminds us of our odd project 16 years ago.

The Eurovision Song Contest Stockholm 2000. SDL was in charge of the Creative platform, graphic design, program and creative direction. One ambition was to capture the soul of Europe broadcasted to 100 million viewers with a film shown during the voting interval. Take a look

21 April, 2016

A-TO-B awarded a Silver Egg

Our work for A-TO-B was awarded a Silver Egg last night at the annual Golden Egg awards hosted by the Swedish Association of Communication Agencies. The completion was first arranged in 1961 and is today Sweden’s oldest, largest and most prestigious competition for the communication industry.

4 April, 2016

New client: SLAM

We are happy to welcome Slam as a new client. The Italian company was founded in Genoa in 1979, today it's a true icon for sailing enthusiasts around the world looking for high quality technical sailing gear. The company is currently going through a vast transformation by a new passionate management team to bring Slam back to its sailing roots – after years of drifting aimlessly. SDL have been tasked to help reinvigorate the brand and develop a new identity to allow the company achieve its ambitious goals.