28 August, 2014

Stockholm Design Lab develops Volvoʼs iconic Ironmark

We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.

Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.

It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.

We now look forward to continuing our exciting and creative relationship with Volvo.

Invitation for the new XC90 launch event and new business cards for Volvo Cars

Projekt partner: Trollbäck + Company


More news from the Lab

2 March, 2017

Greg Brown joins the Lab

Greg joins our team as Digital Director. Working professionally since the late nineties, Greg brings experience from a variety of design, brand strategy and communication fields. With a focus on interaction, UX and experience design, he has worked with agencies in both Sweden and UK with clients such as the BBC, adidas, H&M, Toyota, Orange, BMW and IKEA. More recently he’s been working with IoT and wearables for startups and global brands.

2 March, 2017

Dennis Friberg joins the Lab

Dennis Friberg joins Stockholm Design Lab as a Junior Project Manager. Dennis comes with a large passion for Design with a capital D and enjoys being the spider in the web – keeping tabs on projects as well as the latest trends.

6 February, 2017

Nina Granath in the Guldägget jury

We are proud and happy to announce that our creative director, Nina Granath, is the head of this year's Guldägget jury in the packaging and identity design categories.

23 November, 2016

SDL @ MindTalk in China

Björn Kusoffsky is invited to China for a week-long tour, starting November 27th, to give lectures and workshops in Shanghai, Nanjing and Shenzhen. MindTalk, the creative equivalent to TedTalks, is curated by TOPYS.