28 August, 2014

Stockholm Design Lab develops Volvoʼs iconic Ironmark

We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.

Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.

It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.

We now look forward to continuing our exciting and creative relationship with Volvo.

Invitation for the new XC90 launch event and new business cards for Volvo Cars

Projekt partner: Trollbäck + Company

More news from the Lab

26 September, 2016

Insomnia at Bonniers Konsthall

Bonniers Konsthall has opened its second exhibition, Insomnia, since the debut of their new identity and gallery space created by SDL and Marge. Insomnia discusses sleeplessness as a cultural symptom. It’s open till 22nd of January 2017.

Don’t miss it!

13 September, 2016

Estonian Design Awards 2016

Björn Kusoffsky to lead the jury at the Estonian Design Awards taking place in Tallinn 13.09.2016. Followed by a workshop 14.09.2016.

16 August, 2016

Stockholm Design Lab has been awarded the much-coveted Red Dot Award 2016 in Brand Design:

Communication Design 2016 for the Askul product packaging series. This award stands for the best international campaigns, marketing strategies and communication solutions. The Red Dot Award is one of the largest and most prestigious international competitions in Design.

27 June, 2016

Summer tip! Eames at Bildmuseet.

If you find yourself close to Umeå this summer there is an ongoing exhibition about Charles and Ray Eames at Bildmuseet.