28 August, 2014

Stockholm Design Lab develops Volvoʼs iconic Ironmark

We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.

Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.

It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.

We now look forward to continuing our exciting and creative relationship with Volvo.

Invitation for the new XC90 launch event and new business cards for Volvo Cars

Projekt partner: Trollbäck + Company


More news from the Lab

23 November, 2016

SDL @ MindTalk in China

Björn Kusoffsky is invited to China for a week-long tour, starting November 27th, to give lectures and workshops in Shanghai, Nanjing and Shenzhen. MindTalk, the creative equivalent to TedTalks, is curated by TOPYS.

21 November, 2016

New client: Universal Music Sweden

We warmly welcome Universal Music Sweden as a new client. SDL are responsible for creating the concept and design for a forthcoming major project, details to be announced in due course.

21 November, 2016

New client: Hansot

We are extremely proud and excited to say welcome to our new client Hansot, Korea’s number 1 dosirak take-out restaurant company in Korea.

21 November, 2016

New client: Kao Group

We proudly welcome Kao Group as a new client at Stockholm Design Lab.