A star is born
Polestar unveils its first car – the Polestar 1 – and reveals its vision to be the new electric performance brand. Volvo Car Group, the owner of Polestar, has confirmed the company’s first three models, a new purpose-built production facility in China and a new, customer-focused route to market. With new all-inclusive subscription-based services, this will set a new industry benchmark for performance car buyers.
More to come.