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2011-12-01
Stockholm Design Lab wins gold in Eurobest
Europe’s leading awards and annual event for advertising and creative communications Eurobest is held in Lisbon, Portugal. With over 200 entries, competing with Johnny Walker, Chivas, Kroneburg amongst others small Sake manufacturer Ohmine Shuzou wins Gold. The unique bottle and brand designed by Stockholm Design Lab has once again shown the power of simplicity.
Takeshi Akiyama CEO of Ohmine Shuzou says ”We wanted to design and brew a sake that overthrows conventions and weaves in an international perspective,gathered together. Although at a small-scale production level of 5,000 liters a year, we were able to perfect a sake that brings out the blessings of nature. While preserving the traditions inherited from our predecessors, we will aim to present cutting edge ideas without being bound by customs. And, from Mine City, Yamaguchi, we will transmit the ”Ohmine” brand to the world”.
