Today, the logistics industry is struggling with complex IT infrastructure, outdated and insufficient planning tools, and a great lack of trade lane visibility. BANG (Break A New Ground) approached us with an idea, a revolutionary logistics software: affordable and easy-to-use. There was no name, not a line of code written. But a clear vision and direction, and a good blueprint. We were trusted to distill years of experience and research into a new brand and an innovative product.
Farewell emerged from a close collaboration, the new brand and product were developed side-by-side: brand strategy, values and brand expressions were deeply integrated with the interface design and functionality of the software. Simple, precise tools that could offer users unprecedented insights. A category-defining brand with a revolutionary product. A turning point for logistics.
Visit farewell.today to learn more.