Jury chairman Björn Kusoffsky talks about the challenges in this year’s Guldägget jury work

Today April 25th, it is time for Sweden’s largest and most prestigious advertising competition – Guldägget. Jury chairman Björn Kusoffsky talks about the challenges in this year’s jury work, which are the dominant trends – and which word he wishes to be the lead word for the advertising industry ahead.

Read the full interview (Swedish)