Stockholm Design Lab develops Volvoʼs iconic Ironmark

We are proud to present the new version of the Volvo logotype. The design reflects the contemporary and dynamic brand that Volvo is today.

Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. The logo has been simplified in its purest form and conveys the brand’s vision; to be the world’s most progressive and desirable premium car brand.

It has been a privilege to review the design for one of the world’s top brands and the updated symbol is a fundamental strategic piece to communicate Volvoʼs ambitious positioning.

We now look forward to continuing our exciting and creative relationship with Volvo.