Stockholm Design Lab has been awarded the much-coveted Red Dot Award 2016 in Brand Design:

Communication Design 2016 for the Askul product packaging series. This award stands for the best international campaigns, marketing strategies and communication solutions. The Red Dot Award is one of the largest and most prestigious international competitions in Design. The SDL entry was rewarded for ’unompromising competency and considerable courage’ among high-quality entries from 46 nations. In sessions that lasted several days, the 26 experts on the Red Dot jury evaluated each of the large number of entries individually, live and on site. 

“The increasingly international nature of our competition is proof of its growing reputation in the global design world”, says Prof. Dr. Peter Zec, founder and CEO of Red Dot. “We are very happy with this year’s competition and are delighted at the very high standard of the award-winning projects from around the world. In today’s world, communication designers have become the catalyst between the worlds of language, economics and technology, in other words, they are the engines of progress. More than ever before, we want to be a driving force for development and trends in the sector and give established as well as up-and-coming designers the opportunity to find and claim their place in the market. The Red Dot seal of quality, known around the world to stand for a high level of design, helps them to achieve this.”

The Stockholm Design Lab team is thrilled and very proud of this award!  We succeeded in creating a clear, differentiating and compelling Visual Identity for Askul’s own-brand products by adding design to more than 200 commodity products – where people least expect it. This approach has won attention for Askul across the world, boosted brand equity and brightened life in offices across Japan. The most mundane of products has become something new and fun – desirable, even.

”Winning this award is a testament to a great, long-lasting collaboration we have had with our Japanese friends over the past 10 years”,  says Lisa Fleck, one of the Stockholm Design Lab designers working with the brand.

The award ceremony takes place in the Konzerthaus in Berlin the 4th of November. All winners will be shown in the ”Winners’ exhibition” at the E-Werk in Berlin, also the 4th of November.

Askul keeps Japan stocked with everything it needs to work, from paper, pens and batteries to bags, chairs, tools, coffee and noodles. Founded in March 1963, it sells more than 870,000 items through its website and catalogue, and delivers any of them, anywhere in Japan, within 24 hours. Number of employees 1,308; Main stockholder Yahoo Japan; Consolidated revenue ¥27.67 billion.