SNS was founded in 1948 with the purpose of contributing to positive change in society. Through research projects, publications, seminars and conferences, the goal of SNS is to provide decision makers with knowledge based on independent research of the highest possible quality regarding key societal issues.

This is how SNS first CEO Jan Wallander expressed it back then: “If we are to build a society that meets our demands for efficiency, safety, justice and freedom, we need to base our actions on substantive knowledge about the true circumstances and not on loose assumptions and emotional standpoints. This is the kind of knowledge that SNS wants to achieve through its research.”

Stockholm Design Lab was approached by SNS to develop a holistic visual identity system, with tools that enables the organisation to publish, present and make vast and comprehensive material more accessible to a wider audience – yet in compliance with the practice of the academic world they operate in.

The result is a visual identity system that springs from the SNS 10 research areas,  creating a systematic approach to how content is structured, produced and presented. The approach is rational yet humanistic, and allows SNS be ‘to the point’ – throughout all their touchpoints – be it digital, printed or physical.