WayWay

New taxi service POP-ing up

Break A New Ground AB (BANG) was founded in 2014 to break the negative trend in the transport industry by launching logistics service Farewell. WayWay is yet another step towards making transportation more efficient and our roads less crowded.

On average 1.2 people sit in any given Swedish car. The back seat of a taxi is no exception. In addition the majority of taxis also drive to and from the same destinations. So an idea of a car sharing service for business travellers began to take form. SDL was invited to the first steps of the new product, refining the details together with BANG the new brand was moulded to fit a high maintenance target group’s wants and needs. Making it every bit as simple as nice to interact with, still keeping a modern yet professional touch. A brand platform, name, visual identity was developed together with an easy-to-use app and website for companies and business women and men. User experience, interface and intuition was key when creating this new tool in a competitive market.