New at the Lab!

12 May, 2016

Eurovision 2000

There is a Eurovision craze at the moment in Stockholm which reminds us of our odd project 16 years ago.

The Eurovision Song Contest Stockholm 2000. SDL was in charge of the Creative platform, graphic design, program and creative direction. One ambition was to capture the soul of Europe broadcasted to 100 million viewers with a film shown during the voting interval. Take a look

21 April, 2016

A-TO-B awarded a Silver Egg

Our work for A-TO-B was awarded a Silver Egg last night at the annual Golden Egg awards hosted by the Swedish Association of Communication Agencies. The completion was first arranged in 1961 and is today Sweden’s oldest, largest and most prestigious competition for the communication industry.

4 April, 2016

New client: SLAM

We are happy to welcome Slam as a new client. The Italian company was founded in Genoa in 1979, today it's a true icon for sailing enthusiasts around the world looking for high quality technical sailing gear. The company is currently going through a vast transformation by a new passionate management team to bring Slam back to its sailing roots – after years of drifting aimlessly. SDL have been tasked to help reinvigorate the brand and develop a new identity to allow the company achieve its ambitious goals.

29 March, 2016

Why 30 percent of Europe’s delivery trucks are empty

Together with Farewell we made a new film. 'Why 30 percent of Europe’s delivery trucks are empty' address the issue that today, in Europe alone, 35 billion km are driven by delivery trucks with nothing in. Logistics is big business, the road freight sector alone is valued to a staggering $2.2 trillion. And it’s growing, by almost 5% each year. Worryingly, so are its problems. We looked to football and to the stars to try and explain the ungraspable numbers, and to suggest a solution to this growing problem.