C Future City

Branding the future city

Real estate developer Centralcon Group envisions a new heart of the expansive tech and innovation capital of China, Shenzhen, with the creation of the urban district C Future City and it’s development laboratory C Future Lab. It breaks from Chinese real estate tradition by bringing together renown international specialists in architecture and design with the aim to utilise insight and technology shifts to serve humans better. Not only to satisfy basic physical requirement like eating and buying, but to satisfy the spiritual need of socializing and the development of interests.

SDL was assigned to develop the brand identities for C Future City and C Future Lab and to strategically ensure a holistic approach to all brand touch points in order to create equity, build world-class reputation as well as achieve preference among the target groups. The partnership is ongoing and comprise of identity, signage, wayfinding, digital, communication and iteration with creative partners ranging from architects to landscape designers like Teamlab, Patrick Blanc, Quad, Toda Fukei, Aedas and more.

Photography: Ola Bergengren

Technology has become a consistent part of every day. Innovation, function and service mix to improve and enhance the quality of life. 


Process