Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies. The evolution to a modern, high-performance wellness brand allows Hyperice to serve a broader audience of athletes, and the new Hyperice brand mirrors this approach. The new Hyperice features a reimagined brand identity and the launch of the brand’s largest global brand campaign to date.
‘’Our new brand and marketing approach sets Hyperice up for continued growth by focusing on the duality of elite and everyday athletes while serving all of their needs. Our creative ambition takes on a fresh, energetic, and consumer-centric focus, with diverse content across dimensions of both sport and life. You’ll see our purpose not as a statement but truly in action, so whether you are competing for gold or simply navigating daily life, you’re a part of Team Hyperice.”
— Andrew Samson, VP of Marketing at Hyperice.