Portraying growth

As a digital bank, the purpose of Nordnet’s business  is to grow the value of their customers investments and savings.  Growth that’s rapid and constant in a context where advancement in all areas is inevitable and where being forward minded, tech savvy and adaptable to change is crucial to being profitable.With ’Growth’ as the defining metaphor we developed a visual identity that captures the energetic and passionate spirit of a fast moving challenger in a traditional category — and expressing the competitive nature and pulse of trading.

The visual identity is gradually being implemented.

Photography by Björn Keller.

Growth is not just the way to think about Nordnet´s business and identity but also as directional for related meanings and ideas to be implemented in products, services, presence, corporate culture and capabilities.