Well-balanced design concept puts Sweden’s freshest fast food chain in good health

Panini was founded as a small delicatessen in 1990, owned and operated by four brothers. Their sincere interest in good quality, healthy food soon led them to expand their ambitions – wanting to be more ‘‘than a little bread’’. To help make the transformation complete, the brothers reached out and asked us to design a new Panini experience.

Panini needed a new company name that would communicate their range of food influences from all over the world and a brand platform and visual identity that could express how they passionately believe that ‘fast food’ can be fresh and healthy. We developed a contemporary identity with a strong visual expression. A new logotype, additional symbol and a wide range of green shades, detailed patterns and graphic elements created a flexible toolbox that could be easily applied across all brand touch points.

The fresh international influences delicately combined with the brothers’ heritage became the recipe for Panini Internazionale – a distinctly different and better fast food chain.

Today Stockholmers can enjoy a well-prepared, healthy meal at one of their 28 restaurants. And Sweden’s freshest fast food chain continues to grow, expanding with 3-5 stores on an annual basis.