The owners of Riche aimed to expand their brand to Södermalm. The new bar would be the rebellious little sister of Riche, still embracing its origins. We got an open brief, in combination with a few prerequisites; a close collaboration with several artists (inheriting a process from the creation of Riche), and the request to incorporate Riche’s old logo into their new one – a bold move that added a touch of the unconventional.

The journey began with the perfect place with its own history. Thereafter we created a name, an identity, a mood. Through close collaboration we brought it to life. The result is a spirited and colorful identity that celebrates art, while remaining both functional and true to the idea of the original brand.

The identity is inspired by the story of the Phoenix bird, which is reflected throughout the space – from the old statue that watches over the door, to the various bird motifs that appear in unexpected ways. The wordmark is as distinctive and intriguing as the legend itself. The hologram by the door, as unexpected as the receipt holder, the toilet roof and the lobster on the sausage. Overall, the brand is a celebration of creativity – where taste, atmosphere, and art meet.