“What do you do with an art collection when it’s complete? If you donate it to a museum it ends up in their basement. No, I want everyone to be able to enjoy my art the way I do.” The words are Sven-Harry Karlsson’s, the founder of Sven-Harry’s art museum – a remarkable, golden building located in Vasaparken, Stockholm, designed by renown architects Gert Wingårdh and Anna Höglund. In addition to an art gallery and a replica of Sven-Harry’s countryside “home”, it also houses a the restaurant Guld which SDL has designed the identity for, apartments and commercial premises.
Under the direction of curator Cay Bond, Sven-Harrys konstmuseum is exploring the importance of fashion in art and the importance of art in fashion in the new exhibition Art in Fashion, on view between February 14 and May 31 2020. Art direction and exhibition identity by SDL. Photography by Ola Bergengren and Pelle Bergström.
The exhibition brings together works by Nikoline Liv Andersen, BITE, Martin Bergström, Ann Bonander Looft, Selam Fessahaye, Mark Kenly Domino Tan, Linda Nurk, Astrid Olsson, Diana Orving, Stina Randestad, Olivier Saillard, Bea Szenfeld, Henrik Vibskov and Wilhja.
Linda Nurks adds a layer of augumented reality to her works, when viewed through the app at the exhibition and catalogue the Flora Bustier ‘grows’. Application designed by Jonas Johansson.
Monumental landscape painting, sculpture and film take over the museum together with a number of playful installations. Five highly topical and well-established Nordic artists are being featured. Graphic design by SDL.
Petri Ala-Maunus, Finland
Miriam Bäckström, Sweden
Ragnar Kjartansson, Iceland
Aurora Reinhard, Finland
Egill Sæbjörnsson, Iceland
Art direction and design for Sven-Harrys konstmuseum and the exhibition Party for Öyvind. Every application follows the visual concept drawing its inspiration from Öyvind Fahlström’s collage-style, which he called “kalas” (party) and also his “Pentagon Puzzle”, 1970.
Sven-Harrys’ party for Öyvind brings together many of the most influential artists of the era, including Alexander Calder, Andy Warhol, Barbro Östlihn, Carl Johan De Geer, Christer Strömholm, Claes Oldenburg, Cy Twombly, Dennis Hopper, Ernest Cole, Faith Ringgold, Gunilla Palmstierna-Weiss, Jean Tinguely, John Cage, Kiki Kogelnik, Lee Bontecou, Lena Svedberg, Marie-Louise Ekman, Marisol, Merce Cunningham, Mimi Gross, Niki de Saint Phalle, Patty Oldenburg, Peter Weiss, Robert Rauschenberg, and Roy Lichtenstein. And, of course, Öyvind himself.