Venice Biennale

A world made from familiar fragments helps break records at the Biennale

The Venice Biennale is like the world championship of contemporary art. Every two years, dozens of countries display the work of one artist each at permanent national pavilions in the Giardini and at temporary exhibition spaces. Awards are made (Leoni d’Oro) to outstanding artists.

The challenge was to create an identity that had intelligence and impact but didn’t overpower the art. We explored many ideas but kept returning to the simplest (and best). We love flags at SDL. And deconstructing the flags of all the nations at the Biennale into their different elements supplied us with a stockpile of abstract but still (just) recognisable forms that we assembled in surprising combinations on catalogue covers, posters, signs and notebooks suggesting new unities and associations.