Coca Cola

Imperfect perfection

For 100 years, the Coca-Cola bottle has served as a muse for a who’s-who list of designers and artists – from Andy Warhol to Marc Jacobs. And, as an innovative crowdsourcing project has revealed over the last year, the iconic packaging design continues to serve as a canvas for creativity and inspire talented minds across all disciplines. Coca-Cola invited creatives from around the world to design a celebratory poster to imagine the next 100 years of the Contour experience.

The shape is recognizable even when it´s broken into pieces. How far can you go erasing it before it gets lost? How much information do you need? Our solution was to blur the shape into a diffuse, artistic experience that evoke the beholders curiosity, yet proving the value of the iconic contour.