In 2010, Takeshi Akiyama resurrected the small sake distillery, and the company, that his grandfather had been forced to wind up 50 years before. The Ohmine sake would be traditional; its packaging would not be.
The sake section of any Japanese supermarket is a wall of conventional brown and green bottles, most of them with paper labels displaying the brand in black brush scripts. Our solution was opaque, opal-white glass that keeps Ohmine sake completely insulated from direct light and allows the product name to be screenprinted directly onto the glass. To convey the qualities, we drew on the fermentation process, in which rice grains are “polished” to remove their outer bran. The more bran that is removed, the less rice is required which makes quality of sake higher. The Ohmine Junmai bottle has three grains; Junmai Ginjo has two; and the very special brew, Junmai Daiginjo has one.