Eat the rainbow

Eating colorful food is not only pleasing for the eye, it’s healthy. The most colorful fruit and vegetables have the highest levels of antioxidants – the special class of micronutrients that block harmful chemical reactions caused by oxidation.

New health retail brand Colorfield is a tribute to beneficial colorful food, SDL is responsible for the development of all aspects of the holistic brand experience.

Inspirational image by Brittany Wright.

From brand name through to retail interiors, packaging and menu displays. Fields of color define the presence and is even used as a feature to determine the content of specific products.

Symbol images by Ola Bergengren.