Landshypotek was founded in 1836 with the mission to provide competitive funding for farmers and foresters in Sweden. Since then they have continued to challenge the Swedish bank market by offering customers competitive funding with sound and transparent conditions. The Corporate Identity with the small boy on a wild goose is inspired by the illustrations by John Bauer and the story: Nils Holgerssons underbara resa genom Sverige (The Wonderful Adventures of Nils ) a work of fiction about Nils' journey through and above the vast landscapes of Sweden by the Swedish writer Selma Lagerlöf, the first woman to receive the Nobel Prize in Literature.