Art is often said to be embodied in forms that characterise a nation. Many of the symbols, colours, materials and myths used to create contemporary art reference national history, local traditions and cultural heritage. Even if artworks are not directly inspired by the countries they live in, the ongoing reciprocal relationship between artists’ inspiration and the places they inhabit nurtures some form of national identity. The Swedish Association for Art (known as Sveriges Allmänna Konstförening in Swedish) is a national organisation for art that represents the interests of Swedish artists and serves the wider public that support them. Many of the association’s activities, such as the yearly art lottery, annual yearbook and limited edition artworks, clash and combine national sensibilities with individual points of view. The annual yearbook is probably the most contentious aspect of the association’s output. An overview of art nationwide, the publication presents individual artworks created by artists selected by the association and is sent as a complimentary copy to each member. SDL were commissioned to design and produce the 2007 edition, which also commemorated the asso- ciation’s 175th anniversary. SDL assembled the artworks that Sveriges Allmänna Konstförening wanted photographed for the catalogue, brought them outside the office and placed them in various locations around the neighbourhood. The art pieces were photographed in randomly picked spots, for example at a train station, in the park or in a bakery next to the freshly baked bread. The catalogue cover was an artwork in itself, featuring a stylised pig set amidst a gold background. Created by Swedish artist Dan Wolgers, the rendering of the pig was actually an art multiple that could be detached from the cover. Drawing upon the art lottery at the core of the association’s output, SDL, together with Wolgers, made it possible for each and every member to ‘win’ an artwork, whether they won the association’s annual lottery or not. Just as the catalogue provided the Swedish Association for Art with a new means of circu- lating free artworks among members, it also presented their symbol of national affiliation, the Swedish flag, in an unexpected guise. Rather than include a printed version of the Swedish flag on publication itself, SDL wrapped the yearbook in a see-through plastic envelope with a printed yellow cross. As SDL designed the packaging to emphasise the national flag, they also cut it down to size.