SDL @ MindTalk in China

Björn Kusoffsky is invited to China for a week-long tour, starting November 27th, to give lectures and workshops in Shanghai, Nanjing and Shenzhen. MindTalk, the creative equivalent to TedTalks, is curated by TOPYS.

Topys, founded in 2003, is the first and most popular vertical website in China with more than 3 000 000 visitors monthly, and is all about creativity, design and culture.

MindTalk aims to bring together bright minds to give talks that are idea-focused on a wide range of subjects, to foster learning, inspiration and for the audience to seek more opportunities on how to build an amazing creative career.

The total audience will be up to around 1000, most of whom are designers, advertising professionalsadvertisers, creatives in different fields, students, teachers and professors from Design Institutes especially interested in Scandinavian brand building and design.

SDL’s design is everywhere in Scandinavian countries, says Vivi Lo, editor-in-chief of TOPYS.

We are looking forward to mr Björn Kusoffsky’s trip to China, bringing the philosophy behind Scandinavian design. And it will be a rare and great opportunity for Chinese designers to meet the real Scandinavian design and really learn something from it, she continues.

Mr. Björn Kusoffsky is the first speaker invited to MindTalk from outside the Asian region.