Sigma awarded Yellow Pencil at D&AD Awards 2026
We are proud to share that our work with Sigma’s brand identity has been awarded a Yellow Pencil at the D&AD Awards 2026.
Sigma turned to Stockholm Design Lab to let their obsession with quality show on the outside, and to create a more coherent brand and customer experience. The brand refresh, positioning Sigma as a global premium brand, was launched in the beginning of 2025.
D&AD is one of the world's most respected creative award bodies, celebrating excellence in design and advertising. The project was recognised in the Brand Identity Refresh category, earning one of the organisation’s iconic Yellow Pencils, equivalent to a gold-level award.
