The new Haglöfs brand identity has been recognised at IF Design Awards
The new Haglöfs brand identity has been recognised at iF Design Awards. Founded in Germany in 1953, iF Design It is the world’s largest independent design competition, with nearly 11,000 entries from 70 countries submitted annually across nine disciplines. It is considered the oldest continually running international design competition and one of the most influential, with its transparent jury process setting a benchmark for design excellence across many different industries.
The Haglöfs brand identity has been developed by Stockholm Design Lab, in close collaboration with the Haglöfs team.
Full case: https://www.stockholmdesignlab.se/work/hagloefs
iF Awards page: https://ifdesign.com/en/winner-ranking/project/haglofs-visual-identity/764713
